The Beginner’s Guide To Trademarks: Protecting Your Brand Identity

The Beginner’s Guide To Trademarks Protecting Your Brand Identity

If you do business in India-from a small startup, a growing brand, or an established company-your name, logo, and reputation are your biggest assets. A person can merely copy these with utmost ease, mislead a prospective buyer, and hence, depreciate your credibility. That is where trademark registration comes in.  In India’s highly competitive market with …

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What Are The Limitations Of Personal Use Exceptions Under Indian Copyright Law?

What Are The Limitations Of Personal Use Exceptions Under Indian Copyright Law?

The copyright law in the Indian system is a legal phenomenon created for the protection of the rights of creators (musicians, writers, painters, and inventors collectively called authors) while at the same time enabling the society to have access to knowledge and creativity. In order to maintain a balance, the Copyright Act, 1957 makes provision …

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What Are My Rights If A Company Misuses My Image Or Name For Commercial Purposes?

What Are My Rights If A Company Misuses My Image Or Name For Commercial Purposes

Think of waking up to find that your voice, image, or even your name has been used in any type of advertisement and the people behind the advertisement have not got any permission from you. This can affect your name, violate your privacy, or even provide you with some financial damages. The law provides for …

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What Are The Legal Risks Of Using Ai For Copyright Review In India And Globally?

What Are The Legal Risks Of Using Ai For Copyright Review In India And Globally

Artificial Intelligence (AI) is changing the way businesses, artists, and a few lawyers operate. IA may generate images and music, as well as produce legal content-it’s part of daily life now. From generating images and music to drafting legal content, AI tools are now part of daily life. But a key question arises, can AI-generated …

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What Is The Impact Businesses Using Similar Names?

What Is The Impact Businesses Using Similar Names?

Can common Indian names like “Neha” be registered and protected as trademarks? Indeed, the Delhi High Court has recently resolved this question as part of its decision in the widely publicized NEHA trademark matter, thus clarifying the extent to which businesses can assert exclusivity over personal names under the Trademark Act, 1999.  The Court found …

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How Do Trademark Violations Impact Businesses In India?

How Do Trademark Violations Impact Businesses In India

In India’s fast-growing fast-moving consumer goods (FMCG) sector, brand identity is more than just a logo; it is a company’s most valuable asset. Businesses like Gopal Snacks have built trust through unique packaging, colour schemes, and consistent quality. But when competitors copy these elements, it leads to trademark violations that erode consumer confidence and market …

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Can Two Trademarks Coexist Without Causing Consumer Confusion?

Can Two Trademarks Coexist Without Causing Consumer Confusion

Trademark disputes in India often turn on one key question: will consumers be confused by two similar marks? Many businesses fear that a competitor’s brand could dilute their goodwill. But the Delhi High Court, in RSPL Health Pvt. Ltd. v. Sun Pharma Laboratories Ltd. (June 12, 2025), clarified that not all similar marks create confusion. …

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How Is Jurisdiction Decided In Trademark Infringement Suits?

How Is Jurisdiction Decided In Trademark Infringement Suits

If anyone infringes upon your brand name, logo, or product identity, you will be tempted to ask, “Which court should I go to and stop this infringement?” Jurisdiction in trademark infringement suits is not a mere technicality but directly influences the time, expenses, and efficacy of your legal action. The rules of jurisdiction in India …

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Why Did The Supreme Court Allow Cognizant To Use Its Logo Again In India?

Why Did The Supreme Court Allow Cognizant To Use Its Logo Again In India

Trademark disputes in India are no longer limited to small businesses. Finance battles arise in intellectual property (IP) arena within even multinational corporations across the global economy. Among such worldwide-starters is the case of Cognizant Technology Solutions versus Atyati Technologies. The Supreme Court overturned the Bombay High Court judgement in September 2025 that had deprecated …

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